Fringe Twitter and GetGlue Campaign for 412, "Welcome To Westfield"-Breaking Out!
Last Friday's Fringe Twitter and GetGlue campaign was quite successful.
Fringe trended at #2 on the GetGlue.com site(more on GetGlue below), and the hash tag we all used, #TakeTheLead, trended worldwide within minutes, and held for 20 minutes and was #2 in Brazil.
Tomorrow night we want to continue our social media domination, and the Fringedom wants to try to get the hash tag #BreakingOut to trend on Twitter starting at 8PM Eastern. Please note the start time to tweet is 1 hour LATER than previously, in an effort to increase our chances of trending. That's 1 hour before the new episode airs, and then again at 8PM Pacific time.
Why keep tweeting? Because we know that ratings isn't just about Nielsen boxes anymore. TV networks and their contractors pay attention to which TV shows are 'socially-active' and our show Fringe is very socially-active on Facebook, Twitter, Tumblr, and other venues.
Why continue this effort? Last Friday's event catapaulted Fringe in multiple social media platforms, and we need to keep Fringe visible in these platforms in the weeks ahead, especially with the ongoing FOX/Warner Brothers negotiaions for a Season 5.
Please consider joining in tomorrow night at 8PM Eastern and 8PM Pacific to support your favorite show by signing into Twitter and using the #BreakingOut hash tag.
If you are not familiar with Twitter, you can create an new account rather painlessly at http://www.twitter.com/.
For more information on this week's special Fringe Twitter event click here.
You can also adopt special icons for this event by clicking here.
Just a reminder. Please do not tweet with the #BreakingOut hash tag until 8PM Eastern, to increase the likelihood of trending!
And volume helps, so tweet slowly, and tweet often after the start time Friday night!
Let's invade Twitter Friday night, and make our hash tag and our show trend!
***ButWait! There's more!***
Another social network platform that needs our attention Friday night is GetGlue.com.
If you are not familiar with getglue.com it is a very clever advertising site married to social networking.
GetGlue merges fans with their interests, and their interests' sponsors.
If you have a GetGlue account you can "check-in" to Fringe. The shows that get the most check-ins are highly visible to the networks and the show's sponsors.
It is recommended you start checking into GetGlue closer to the start time of Fringe to increase the chance of trending there.
You can also look up Fringe's sponsors on GetGlue, check-in to them, ie. Nissan Leaf, Sprint, etc., and thank them for supporting Fringe. Think it doesn't make a difference? Guess again.
Last week due to our GetClue check-ins, the Nissan Leaf was one of the most checked-in sponsors on the site.
Let’s make it a combined effort to not only check-in to the show, but to also check-in to the show’s advertisers and comment, “Thank You for your support of Fringe! @FringeOnFox”
If you don’t have a Getglue account, get one! You can post your check-ins to Twitter or Facebook.
The more activity, the better, as this may also get other Fringies involved in the GetGlue check-ins.
GetGlue also has convenient mobile phone aps for iphone, Android, and Blackberry.
So please, enjoy the new episode tomorrow night, and support high visibility of your show by tweeting on Twitter with the special hash tag, and checking into Fringe at getglue.com and thanking at least 1 of Friday night's many sponsors. Your efforts will not go unrewarded, and may help increase our chances of getting a Season 5.