Two New Fringe Radio Ads

There are two new Fringe radio ads, titled "Cruise" and "Stories". The first three ads can be found here.

Cruise (Download MP3):

Ship captain: (panicked) National Sea Rescue, this is the Solara Cruise Ship, Estrella, come in.

NSR rep: Roger. We read you 5 by 5. Go ahead, Estrella.

Captain: May Day! The navigation system’s down.

NSR: We copy. What was your last position?

Captain: We can’t find our way out. Sudden fog bank off the… coast of Patagonia. I’m gonna try and turn her around. May Day! May Day!

[Tape rewind FX]
Captain: We can’t find our way out. Sudden fog bank off the… coast of Patagonia. I’m gonna try and turn her around. May Day! May Day!

[Tape rewind FX]
Captain: We can’t FIND our way out. Sudden fog bank off THE… coast of PATagonia. I’m gonna try and TURN her around. May Day! May Day!

[Tape rewind FX]
Captain: Find…the…Pattern.
[Tape machine clicks off]

VO: Find the pattern.
VO: FOX

Stories (Download MP3)

AGENT: Case Number 22. Tell me what happened Mrs. Reed.

MRS. REED: I identified my husband at the morgue after the wreck. So, I went home to break the news to my son… and then I got this call from the coroner. He said “I don’t know how to tell you this… but your husband wants a ride home.” [sob/laugh] He’s alive!

Sfx: Static

VO: Find the pattern.
VO: FOX

Fringe Radio Spots - Find The Pattern

The following radio ads will begin airing today, kicking off FOX's media barrage to promote Fringe:



According to The Hollywood Reporter:

The campaign will feature cryptic messages that encourage fans to search on the Internet for more information. Fans of Abrams' hit ABC drama "Lost" and last year's theatrical release "Cloverfield" are familiar with the tactic, so much so that Abrams' name is incorporated into the radio ads as a clue.
...
"Our radio goal was definitely to not say 'Fringe,' " said Laurel Bernard, senior vp marketing at Fox. "We didn't want them to sound in any way like a traditional radio spot. We wanted them to be disruptive and a little mysterious sounding."
...
The Fox network is hoping listeners will piece together these mysterious fragments and realize there is indeed a pattern -- one that leads straight to the network's tentpole fall series "Fringe."

A possible website for the embedded "Find The Pattern" message may be FindThePattern.com. It is currently not active yet, but that may change later today.