
According to DVDActive.com, both versions will feature "lenticular" covers, that will switch between the two versions shown below.
From the Warner Bros press release:
Featuring a collectible lenticular slipcase, and packed with nearly 6 hours of special features, including featurettes, production diaries, producer and writer commentaries, deleted scenes, gag reel, Blu-Ray exclusive content and much more, this is one release that fans definitely won't want to miss this fall.
DVD Special Features Include:Additional Blu-Ray Bonus Features:
- Evolution: The Genesis of Fringe featurette - The creators of the show discuss how the series unfolded and the qualities that make it so unique
- Behind the Real Science of Fringe featurette - From teleportation to re-animation, Fringe incorporates recent discoveries in science. Consulting experts and scientists who are the authorities in their field address the areas of science which are the inspiration for the show.
- A Massive Undertaking: The Making of Fringe (on select episodes) - An in-depth exploration of how select episodes came to be made: from the frozen far reaches of shooting the pilot in Toronto, to the weekly challenges of bringing episodes to air
- The Casting of Fringe - The story, as told by producers and cast, of how Anna Torv, Joshua Jackson, John Noble and others came to be cast in the series.
- Fringe Visual Effects featurette - Goes deep into the creation of the shared dream state with some of the biggest VFX shots of the show.
- Dissected Files: Unaired Scenes
- Unusual Side Effects: Gag Reel
- Deciphering the Scene
- Roberto Orci Production Diary
- Gene the Cow montage
- Three Full-Length Commentaries from writers/producers, including J.J. Abrams, Roberto Orci, Alex Kurtman, J.R. Orci, David Goodman, Bryan Burk, Akiva Goldsman and Jeff Pinkner
- Fringe Pattern Analysis - Take a closer look at 6 select scenes from Season 1 with experts who dissect each scene with notes, photos, and diagrams.
- BD-Live enabled features include Media Center, My Commentary, and commentary on Season 1 finale episode.


At the end of the video there is a hand holding a large coin. After the video plays, click the yellow area again, and a new site will open up - Fox.com/fringe/ThereIsMore.
The only glyph that is currently active is the Apple, which will display the golden spirals when you hover over it, and if you click it, it will displays a Walking Liberty Half Dollar coin (and the braille for "return"). Clicking the coin plays a quote from Nicholas Boone (seen in Midnight) saying: "How Far Would You Go?"
You can hear the original and reversed sound below.
Original:
Reversed:
BTW, for those that haven't been here from the beginning, the site is a rehash of the original Fringe viral site initially at ImagineTheImpossibilities.com (which currently holds the CASE 0091 website) In fact, digging through the flash files reveals a bunch of legacy stuff from the old site, e.g. the old Fringe viral radio ads. I suspect they will replace all the old content as they activate each new glyph in the coming days...