In front of the Massive Dynamics building in New York, the light post was a large sticker that reads www.GlowingMonkeys.com.
The site was registered in June of this year, so it's entirely possible that it is "in-game". There are currently 237 posts, many of which seem to revolve around Fringe science - Large Hadron Collider, Cloning, Dark Matter, etc. That's a lot of posts just to make for a TV show. Could this website actually be a reference for the show's writers, a part of the Viral world, or could it all be a huge coincidence?