Entertainment Weekly has an exclusive first look at the new Fringe commercial featuring music from Trent Reznor of Nine Inch Nails. The commercial will be shown tonight during American League Champion Series game. EW reports that Reznor was excited to collaborate with J.J. Abrams:
So, how did the freaky drama series secure the services of Reznor? After Fox’s marketing department showed the Fringe producers a version of the promo that used “Zero-Sum,” series exec producer Jeff Pinkner simply asked a nearby Reznor acquaintance—that’d be co-creator J.J. Abrams—if the NIN musician might be interested in a collaboration. One email later, Reznor was on the case. “We offered him compensation, and he said, ‘No, no, I just want to have fun and be part of something cool,’” says Pinkner, adding: “How often do you get the chance to work with somebody like that?”Reznor revamped his Nine Inch Nails song “Zero-Sum” in his mobile studio while on tour, adding lines of dialogue from Fringe’s William Bell (Leonard Nimoy) over the music. He even came up with the idea of “embedding” one of the show’s glyphs in the music (see below).
Pinkner also suggested that Reznor may end up on the show at some point:
“If he wants to come act on the show, that’s not tit for tat—that’s an open invitation, and we made that known to him,” says Pinkner. Any ideas on what he may play? “Well, his head would probably end up exploding,” deadpans Pinkner. “There’d be some uncomfortable biology in there one way or another.”
Here is an exclusive look at the hidden Fringe butterfly glyph, which can be seen by analyzing the audio using a spectrogram: