According to The Hollywood Reporter:
The campaign will feature cryptic messages that encourage fans to search on the Internet for more information. Fans of Abrams' hit ABC drama "Lost" and last year's theatrical release "Cloverfield" are familiar with the tactic, so much so that Abrams' name is incorporated into the radio ads as a clue.A possible website for the embedded "Find The Pattern" message may be FindThePattern.com. It is currently not active yet, but that may change later today.
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"Our radio goal was definitely to not say 'Fringe,' " said Laurel Bernard, senior vp marketing at Fox. "We didn't want them to sound in any way like a traditional radio spot. We wanted them to be disruptive and a little mysterious sounding."
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The Fox network is hoping listeners will piece together these mysterious fragments and realize there is indeed a pattern -- one that leads straight to the network's tentpole fall series "Fringe."
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6 Comments:
Interesting.. you can listen to all three spots on TV week...yeah here we go....the fun begins!
Uhhh....what? "Our radio goal was definitely to not say 'Fringe,'" Ok, let's advertise something and not say what it's for. Good idea! Why didn't I think of that!! It's genius! No not really!
Hey Fox... Piece this together
You...
...Guys...
...Are...
...Retarded...
and the previous two commentors are actually mentally challenged. How can you say that it is not an effective marketing campaign? Lost is one of the most popular shows out there right now, and cloverfield blew the box office away with the same exact type of ad. Not saying the name or what its for creates mystery, people go hunting for what it could mean, find Fringe, and in response, cant wait to watch the show. It actually is genious, idiot.
hey anonymous,
It got you on this page didn't it?
Re-establish Pluto's planethood.
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