Mediaweek is crediting Fox's Remote Free TV plan (i.e. fewer commercials) for the reported "35-40 percent pricing premiums for commercials [on] its two new 2008-09 season dramas, Fringe and The Dollhouse." However, Fringe and Dollhouse aren't your run of the mill new shows. The reality is both shows already have fan bases, and if Fox is wise to the potential of the nomadic tribes of JJ Abrams and Joss Whedon, surely advertisers are too.
Remote Free TV might be the tangible cause 'media agency sources' point too in explaining the effect of increased pricing, but a true test of The Remote Free TV concept, Fringe and Dollhouse are not.