Fringe Twitter and GetGlue Campaign For 421 "Brave New World:Part I"-Darkest Before Dawn
The last Fringe Twitter and GetGlue campaign, sponsored by
Fringenuity on April 27th was quite successful.
Thanks to Fox Broadcasting's help, the entire episode aired with the Fringenuity hash tag "Worlds Apart" on the screen instead of #Fringe, for the sixth time in the show's history!
The group, Fringenuity, hosts the Friday night
Twitter/GetGlue campaigns.
Fringe Television is proud to support Fringenuity's efforts to promote "Fringe" in as many social media venues as possible, and asks for your help.
**SEASON 5 UPDATE:As of this evening, FOX has officially picked up Fringe for a fifth season composed of 13 episodes!**
Tonight we want to continue our social media domination and thank FOX, the show's sponsors, the executive producers, cast, and crew by trying to get the hash tag #DarkestBeforeDawn to trend on Twitter starting at 8PM Eastern.
That's 1 hour before the new episode airs, and then again at 8PM Pacific time.
Why keep tweeting? Because we know that ratings isn't just about Nielsen boxes anymore. TV networks and their contractors pay attention to which TV shows are 'socially-active' and our show Fringe is very socially-active on Facebook, Twitter, Tumblr, and other venues.
Why continue this effort? Last Friday's event catapulted Fringe in multiple social media platforms, and we would like to keep Fringe visible in these platforms in the weeks and months ahead, even over the summer hiatus.
Please consider joining in tonight at 8PM Eastern and 8PM Pacific to support your favorite show by signing into Twitter and using the #DarkestBeforeDawn hash tag.
If you are not familiar with Twitter, you can create an new account rather painlessly at
http://www.twitter.com/.
For more information on this week's special Fringe Twitter event, including the 21 special icons, 2 banners, and brandy new wallpaper and Twitter skins for this event(!) visit the Fringenuity website here.
An important reminder: Please do not tweet with the #DarkestBeforeDawn hash tag until 8PM Eastern, to increase the likelihood of trending! And volume helps, so tweet slowly, and tweet often after the start time Friday night! Also, retweet tweets that you like, that have the #DarkestBeforeDawn hash tag.
Let's dominate Twitter Friday night, and make our hash tag and our show trend worldwide! Again!
********EXTRA!EXTRA! Need another reason to tweet tonight?********
In a conference call Wednesday afternoon executive producers Joel Wyman and Jeff Pinkner confirmed for me that they will be LIVE tweeting during BOTH the East and West coast airings!
***ButWait! There's more!***
Another social network platform that needs our attention on Friday nights is
GetGlue.com.
If you are not familiar with getglue.com it is a very clever advertising site married to social networking.
GetGlue merges fans with their interests, and their interests' sponsors.
If you have a GetGlue account you can "check-in" to Fringe. The shows that get the most check-ins are highly visible to the networks and the show's sponsors.
It is recommended you start checking into GetGlue closer to the start time of Fringe to increase the chance of trending there. For the last several Friday nights we made Fringe the #1 checked in show on GetGlue!
Fringenuity is asking that tonight, your first check-in to one of Fringe's sponsors on GetGlue, ie. Nissan Leaf, and thank them for supporting Fringe. Think it doesn't make a difference? Guess again.
For the last few weeks, due to our GetClue check-ins, the Nissan Leaf was one of the most checked-in sponsors on the site.
Let’s make it a combined effort to not only check-in to the show, but to also check-in to the show’s advertisers and comment, “Thank You for your support of Fringe! @FringeOnFox”
If you don’t have a GetGlue account, make one at
http://www.getglue.com/.
You can post your check-ins to Twitter and/or Facebook.
The more activity, the better, as this may also get other Fringies involved in the GetGlue check-ins.
GetGlue also has convenient mobile phone aps for iphone, Android, and Blackberry.
THE BOTTOM LINE: Please, enjoy the new episode tonight, and support high visibility of your show by tweeting on Twitter with the special hash tag, and checking into Fringe at GetGlue and thanking at least 1 of Friday night's many sponsors. Your efforts will not go unrewarded, and it is quite likely these actions helped us acquire a Season 5!
Fringedom, the time is now to thank FOX, the show's sponsors, and everyone affiliated with Fringe by watching "Brave New World:Part I" LIVE tonight, and joining in this Twitter/GetGlue event!
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