Variety is reporting that Fox has launched a major campaign this week to promote the Observer-centric Fringe episode "August":
"Observer Week," as the campaign is dubbed internally, includes placing multiple actors playing "observers" in the crowd at live Fox telecasts -- Sunday's NFL game, as well as an episode of "So You Think You Can Dance."
Fox did something similar last year on programs such as "American Idol" and NASCAR.
Fox will also send out street teams dressed as the observer (dark suits, bald heads, carrying briefcases) to various spots in Los Angeles, Atlanta, New York, Boston and Chicago. The characters will pass out Tabasco sauce (a nod to the fact that "Fringe's" observers like spicy food).
Fast-pausing DVR users may also notice subliminal shots of "Fringe's" observers popping up in primetime via hidden images in the net's night opens, as well as via seven-frame graphics flashed throughout the evening.
"The hope is we get a few more viewers watching the show live," Earley said. "Or at least watching it within three days of air. The show is too good, and we want to continue to support it."
The Easter-egg approach of the campaign also plays well with the fans of mythology-based shows like "Fringe," he said.
If you live in Los Angeles, Atlanta, New York, Boston and Chicago, Be sure to keep your eye out (and your camera ready.) Please send us an email if you live in any of these areas and would like to see the Observer in person, or to report any Observer sightings you may find.
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The episode continues with a convenience store robbery and finally a ransom call from the kidnappers demanding two million dollars. Nina Sharp states that “Massive Dynamic will cover any ransom.” At this point to me, the alarm bells were going off. How many businesses would eagerly offer two million dollars to cover a ransom demand. That’s awfully generous. It’s Olivia that doesn’t buy the fact the kidnappers are after money and believe it’s a distraction for something bigger.
The boy isn’t with the kidnappers and Peter leaves Walter to chase the money only to find himself suddenly under the control of the fifteen year old boy. It was the kidnappers that had actually been kidnapped. Imagine trying to explain that to the police and FBI.
We find out it’s up to Walter to disable Tyler as the cocktail he’s taken from Massive Dynamic, the hormones, and his ADD medication have given him the ability of mind control. Walter can’t seem to work, worried about losing his son again and it is Nina that finally is able to get through to him.
I think this episode worked well in both a stand-alone and bigger overall story-arc. Nina writes to Bell in regards of the “Penrose-Carson experiments” and for those that have followed the show, may remember Penrose from early season one. I believe the episodes with character driven stories, where their emotions tie in and relate to the cases leave us feeling much more satisfied and invested as viewers.