Fringe Music: The Black Angels, The Glass Helmets?

Fox added some notes to the official episode 102 recap - the "Songs in The Same Old Story", which include:

• "Young Men Dead" by The Black Angels
• "Skin Head" by The Glass Helmets

The band name The Glass Helmets may ring a bell for Cloverfield fans. The band was mentioned in a Cloverfield viral video on the JamieAndTeddy.com website.

It's not clear if TGH is a real band. A MySpace account for TGH appeared during the Cloverfield ARG, and does not appear to have been updated since.

Fringe Video Recap: The Same Old Story

Here is the Official Fringe Video Recap from FOX.

One interesting thing to note - whoever put this together used some old footage, because they have the wrong Massive Dynamic building. Oops!

Fringe Episode 102 - Promotional Photos

If you haven't been over to Spoilers.FringeTelevision.com (spoilers bad!), you might have missed these promotional photos from Fringe Episode 102 - The Same Old Story. Plus, here are a few new ones as well!

Wayne's Take On Fringe Podcast: Episode 7

Voice actor Wayne Henderson shares his "takes", as well as your "takes" all about the Fox TV show Fringe!

The Wayne's Take on Fringe podcast, episode #07, discusses of The Same Old Story, and shares some excellent listener feedback.

Listen now:


You can also subscribe to the podcast on iTunes

Wayne's Take On Fringe Show notes

Listener feedback voice-mail at 206-984-1446.

Fringe Tidbits

The magic of House rubbed off on the second airing of Fox’s Fringe as it soared to an average audience of 13.363 million viewers (almost 50% above its premiere of ~9 million), an 18-49 demo rating of 5.2 and an 18-34 demo rating of 4.5. -- TVbytheNumbers

Question: Fringe was so awesome! Got any scoop? -- Olivia
Ausiello: You betcha. The show is already beefing up its cast, adding to the roster an as-yet-unchosen actor to play the recurring role of Ian Spencer, a twenty-to-thirtysomething hipster whose forensics expertise comes in handy on tough cases. Not sure if his sense of humor helps, too, but hey, can't hurt, right? -- EW

Speaking of the cast, keep an eye out for creepy bald guy.

Fox Fringe: Walter's Lab Notes #2

In this weeks Walter's Lab Notes, Dr. Bishop mentions celermitosis (i.e. fast mitosis), Nixon, epigenetic inheritance, methylation, the Hellenic Sphinx, grilled cheese sandwiches, his Vista Cruiser, and Tiresias.

The riddle he mentions is called The Riddle of the Sphinx, which comes from Sophocles' Oedipus Tyrannus: "Which creature in the morning goes on four feet, at noon on two, and in the evening upon three?" The answer is "Man - who crawls on all fours as a baby, then walks on two feet as an adult, and walks with a cane in old age".

Fringe Episode 102 - The Same Old Story

Our unlikely trio’s strange partnership begins as they investigate the mysterious death of a woman who conceives, carries to full-term and births a baby in the span of hours, and her baby who ages 80 years in a matter of minutes...

Was Episode 2 better than the Pilot?


Note: The Pilot proved to be loaded with easter eggs (hidden content). Have a look at the Fringe Episode 101 Easter Eggs for what you might have missed, and be sure keep a watchful eye out for new easter eggs in tonight's episode. If you spot one you can request a screencap here.

Ready for Tonight's Episode of Fringe?

Let's see... Where's my checklist?

Episodes. Along with the usual episode discussion starting at 9:00 Eastern, we'll be asking, "Was Episode 2 better than the Pilot?" Hope to see you there.

Screencaps. You may have seen the Pilot, but did you catch all those easter eggs (hidden content compliments of the creators)? Well, now that you know to watch for them, be sure to let us know if you see any.

We also have spoilers from tonight's episode for those of you who just can't wait. For those of you who can, be sure to check back for the post episode Podcast (complete with Australian accent).

Last but certainly not least, a special thanks to everyone who has helped to get Fringepedia out of the starting blocks and up to speed.

TV.com: JJ Meter For Fringe Pilot

TV.com has a funny video from Comic-Con, where they interviewed people coming out of the Fringe Pilot screening, and asked them to rate it on a scale of Armageddon to Lost. Then they present The JJ Meter to Abrams, then asked him to rate himself.

Check out the video below.

Official Fringe Podcast Now On iTunes

The Official Fringe Podcast is now on iTunes, sort of... Since Fox has not put it on iTunes themselves for whatever reason, we have created our own OFP iTunes feed that you can subscribe to using this address:

http://www.itunes.com/podcast?id=291175422

Enjoy!

FringeTelevision In Advertising Age

FringeTelevision was featured in Advertising Age magazine recently, and that article was mentioned on the front page of the Official Fox Website (Fan Site Gets Shout Out). However, the article is now only available to paid subscribers, but luckily we have a cache of the article:

Click here to read full article

Fans Go Viral Over Fox's 'Fringe'
Network's Enigmatic Online Campaign Builds on 'Cloverfield' Base

By Claude Brodesser-Akner
Published: September 04, 2008

Many of the same online fans who inadvertently helped market the J.J. Abrams-produced 'Cloverfield' are now back and doing the same thing for his new series 'Fringe.'

LOS ANGELES (AdAge.com) -- Fair warning to entertainment marketers: Once fans get bitten by the viral marketing bug, they could be infected for life.

Case in point: the online marketing backing "Fringe," the forthcoming TV series from J.J. Abrams ("Lost," "Alias") that has its debut on Fox next Tuesday. The show -- about an FBI agent guided by an unhinged genius scientist -- already has a dozen rabid fan sites devoted to it, dissecting a handful of clues dispensed through a cryptic Fox-created website, imaginetheimpossibilities.com.

It worked before
Of course, that "Fringe" will have a fairly active viral-marketing component comes as no surprise, given that Mr. Abrams also produced "Cloverfield," a horror film whose online hype helped it make it the most successful January film release ever.

Indeed, "Cloverfield" fan sites like Cloverfield Clues racked up some 2.6 million unique visitors and just shy of 5 million page views. Created by a Lexington, Ky., software engineer named Dennis Acevedo, Cloverfield Clues was getting some 70,000 visitors daily prior to the film's release in theaters last year.

But what is surprising is that many of the same online fans who inadvertently helped market "Cloverfield" are now back and doing the same thing for "Fringe."

Mr. Acevedo, for example, has partnered with another self-described Abrams fan, an Orange County, Calif.-based administrative assistant named Edward Michaud, to create FringeTelevision.com. They're already getting 2,000 unique visitors for a site about a show no one has seen.

Raised expectations
Susan Bonds, president-CEO of 42 Entertainment in Pasadena, Calif., was not surprised that Mr. Acevedo is back at it.

While not affiliated with "Fringe," she was responsible for producing the alternate-reality game for this summer's Warner Bros. blockbuster "The Dark Knight," which has become the second-highest-grossing film of all time.

Said Ms. Bonds: "My feeling is that 'Dark Knight' and 'Cloverfield' changed things. They allowed the audience to really live in the fiction, and so overall, expectations are raised."

And the benefit is overwhelmingly accruing to both marketers and advertisers, Ms. Bonds said.

"With viral sites ... we learn not only how many unique participants, and where they are, but average length of time they experience. That's time spent with your brand or property -- about 10 minutes, on average. That's incredibly valuable to making people fans for life."

And Mr. Acevedo is nothing if not that. He has managed to see a leaked pilot episode online -- as well as the finished version from a Fox press kit, though he won't say how.

"I don't know if I want to reveal how I got it," Mr. Acevedo said.

Mysteries abound
There are a dozen other "Fringe" fan sites puzzling over viral marketing clues about esoteric plot points -- videos of sheep walking in perfect circles, mysterious Braille dots and math formulas -- but "only three or four that are really up to date. They're my competition."

So far, though, Mr. Acevedo says "Fringe" has been holding back on the viral treats, relative to "Cloverfield." A viral website, MassiveDynamic.com, a glancing reference to a corporation in the pilot of "Fringe," exists online but is not yet live [it is live now], though he said he's monitoring it closely.

"As far as viral marketing, it's been very, very limited. There's really only been seven pieces of evidence released. It's not a full-on interactive game -- at least, not yet."

Cautioned Mr. Michaud, "My sense is they're laying the groundwork."

Executives at Bad Robot, Mr. Abrams' production company, declined to comment on their plans for the show's marketing, but people familiar with the situation said there will be plenty of viruses floating around -- after the first episode airs.

Fringe Episode 102 Preview

Following the encore airing of the Fringe episode Pilot, hosted by Anna Torv and Joshua Jackson, a 4-minute preview clip of the second Fringe Episode was shown.

You can find this sneak-peek clip over at Spoilers.FringeTelevision.com along with Episode 102 promotional photos, plus plot summaries and photos for Fringe Episode 103 and Fringe Episode 104.